Disney gets into sports gambling with launch of ESPN Bet
Wednesday 15 de November 2023 / 12:00
2 minutos de lectura
(United States).- ESPN Bet, a sports-gambling service rebranded with the name of the Disney-owned sports channel, launched Tuesday in 17 U.S. states.
Penn Entertainment, which owns the service, signed a $1.5 billion deal with ESPN for rights to the sports media giant’s name in August. Under the agreement, Penn will operate ESPN Bet while ESPN promotes the app across its online and broadcast platforms.
A Penn spokesperson said the ESPN Bet app was also scheduled to launch Tuesday afternoon, but did not provide a specific time.
ESPN Bet was set to go live in the following states: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia.
Under August’s agreement, Penn’s rights to the ESPN brand will initially run for a decade with the option of extension for another 10 years. In addition to the $1.5 billion licensing deal, Penn also said it would grant ESPN rights worth about $500 million to purchase shares in Penn.
ESPN Bet is a rebranding of an existing sports-betting app, Barstool Sportsbook. In August, Penn said it sold Barstool Sports back to its founder Dave Portnoy.
The upcoming launch of ESPN Bet could take Walt Disney Co. into uncharted waters. Disney is fiercely protective of its family-friendly image, not typically associated with the world of sports gambling.
At the time of August’s agreement, ESPN said it will use its platforms “to educate sports fans on responsible gaming” — for instance, by continuing to cover the sports betting industry with “journalistic integrity,” creating a “responsible gaming” committee within the company and developing marketing guidelines that “safeguard” fans.
Categoría:Others
Tags: Sin tags
País: United States
Región: North America
Event
Peru Gaming Show 2025
18 de June 2025
Strong return for Amatic Industries at Peru Gaming Show 2025
(Austria).-Amatic Industries has made a remarkable comeback at this year’s Peru Gaming show, which took place from 18 – 19 June. The company’s return to PGS was met with strong interest, positive feedback and promising new business opportunities.
Thursday 26 Jun 2025 / 12:00
Innovation, networking and opportunities: Belatra Games reviews its successful participation at Peru Gaming Show 2025
(Cyprus).- Belatra Games is satisfied with its participation PGS 2025. They achieved new connections, upgraded ideas, and left the show with even stronger intentions to provide quality entertainment on the highest level.
Monday 23 Jun 2025 / 12:00
Successful closing of Peru Gaming Show 2025
(Lima, SoloAzar Exclusive).- With a great attendance and an agenda full of innovation, the 2025 edition of Peru Gaming Show (PGS), one of the most relevant events of the gaming industry in Latin America, came to a successful conclusion.
Friday 20 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.